Monday, January 2, 2012

MBA III Sem Important QUESTIONs

Important Questions-MBA-III-SEM-OU



Total Quality Management
Unit – I

Explain the importance of quality as competitive weapon. Discuss in detail various quality dimensions for product and service.
Discuss the concept, definitions, framework, history and evolution of TQM. Briefly explain the benefits and costs of TQM
Write a note on conventional quality management Vs. TQM. Discuss the customer supplier focus in TQM
Discuss in detail the quality systems awards and guidelines such as ISO, MBNQA and EFQM

Unit –II

Discuss in detail various tools of TQM such as Histrogram, Run charts, Cause and effect diagram, Pareto’s chart and Process capability measurement
Explain the analytical tools of TQM such as Process mapping, Regression analysis, Resource utilization and customer service analysis
What do you mean by quality improvement? Write a note on quality improvement tools and techniques such as Quality circles, Forced field analysis and Five S’s
Explain the following control tools
Network Diagram b. The PDCA cycle c. Milestone Tracker Diagram

Unit – III

Briefly discuss the quantitative techniques of TQM – FMEA, SPC, QFD, and DOE
Write a note on qualitative techniques of TQM such as Benchmarking, Balance Score Card, and Sales & operations planning
Explain in detail significance and types of Taguchi methods of improving quality with special emphasis on Quality loss function and orthogonal arrays.

Unit – IV

Discuss the concept, objectives, and framework of six sigma. What are the roles and responsibilities for six sigma organisation?
What are the costs and benefits of six sigma? Explain the problem solving approach of six sigma by employing the DMAIC model.

Unit – V

Discuss the significance and implementation of TQM in the service organisation
Explain in detail the framework for improving service quality. What are the models to measure service quality program?
Write briefly the role of TQM in Healthcare service, Hotels and Financial Services such as banks, Investment Company and mutual funds.

Short – 2 Marks

Inspection
SQC Vs. Quality Assurance
Quality dimensions
ISO 9000 Vs. ISO 14000
Scatter Diagram Vs. Check sheet
The Five Why’s
Kaizen Vs. JIT,
Radar Chart Vs. Gantt Chart
Quality by design Vs. Monte Carlo Technique
Kanban
Activity based costing
Signal to noise ratio
Parameter Design Vs. Tolerance design
Smaller-the-best Vs. Larger-the-best
Fist pass yield
Cost of poor quality
Black belts Vs Green belts
Champions
SERVQUAL
TQM in Mutual fund company

For real time MBA Projects contact 9 8 8 5 4 1 2 6 7 8. Those interested in dummy project, kindly do not disturb.

International Business

Essay – 12 Marks

Unit – I

Give an overview to the field of international business with a global perspective. What are the stages of internationalization?
Discuss the concept and characteristics of Multinational Enterprise (MNE). Bring out the importance of TRIAD in the growth of MNEs
Briefly explain various theories of international trade
Bring out the importance of international business environment (PEST analysis). What are the negative effects of political and cultural environment?

Unit – II

Discuss both economic and non economic rationales of government interventions. Briefly explain the different forms of trade controls i.e. Tariff and Non-Tariff barriers (FDI in retail Sector can be used as example)
What is regional economic integration? Explain different levels of economic integration. Discuss the benefits and costs of economic integration.
What are trading blocks? Explain briefly EU, NAFTA, ASEAN, and SAARC
What are the principles of Multilateral Trade Negotiations? Briefly discuss all rounds of GATT and WTO with special emphasis on the structure and functions of WTO.

Unit – III

Explain various global market entry strategies – licensing, franchising, contract manufacturing, assembly and integrated local manufacturing.
Discuss the concept and types of Strategic Alliance. How strategic alliance partner is selected managed and sustained?
Bring out the need for cost and benefit analysis of entry strategies. What is entry strategy analysis and configuration?

Unit – IV

Discuss the conceptual framework of e-business and pre-requisite for effective e-business transactions.
What are E-enabled business process transformation and challenges? Discuss E-business technology and environment
Write a note on
E-Business applications b. E-Business Models c. Alternative E-Business strategies
Explain the electronic processing of international trade documents and policy frame work for global e-business

Unit – V

What is global strategic planning? What are the approaches to formulating and implementing global strategy?
Briefly explain intercultural communication dimensions of international business
Discuss in detail the inter-cultural human resource management in global context.

Short – 2 Marks

Drivers of globalization
FDI Vs. Cluster FDI
Geocentric Vs. Regiocentric
Polycentric Vs. Ethnocentric
Political risk and cultural risk
Most Favored Nation (MFN) Vs. Quota
Free Trade Area
EFTA
TRIPs
TRIMs

UNCTAD
Global E-Business
Global E-Marketing
Bundling Vs. Unbundling
Global ownership strategies
Turnkey operations
Foreign operations
Management contracts
Global strategy
Global organizational structure

For real time MBA Projects contact 9 8 8 5 4 1 2 6 7 8. Those interested in dummy project, kindly do not disturb.


Managerial Communication

Essay – 12 Marks

Unit – I

Explain the importance, role and process of communication. Discuss in detail barriers to communication including surmounting barriers.
What are various types of communication? Write a note on importance of effective communication for managers.
Bring out the importance of listening as a managerial process. What are the factors that contribute to poor listening? How to overcome them?

Unit – II

Explain in detail the characteristics, types and functions of non-verbal communication.
Explain importance of negotiations for a business. Discuss the negotiations process, approaches and its relevance
How is preparing for and conducting negotiations done? Explain the key ingredients for making negation effective or successful.

Unit – III

Discuss the importance of presentation in various business situations. How presentation should be made.
What factors concerning the audience should be analyzed whole preparing for presentation? What affect these factors will have on the content, style and length of presentations?
What are the effective presentation strategies? Discuss the non-verbal dimensions of presentation.

Unit – IV

Enumerate and examine the basic feature that contribute to effective business report writing
Discuss the importance, types and structure of report
Define business letters. How letter relating to enquiries replies, orders and replies, complaints and claims should be drafted.
Draft your resume for campus placement for the job of management trainee covering all features of good resume.

Unit – V

Bring out the significance of good media relations for a business. How can a company build better relations with media?
What do you mean by investor relations? Explain the framework for managing investor relations.
Write a note on managing government relations. Discuss the ways and means of managing governing power
What is crisis communication? Briefly explain the Do’s and Don’ts on the wake of a crisis. Explain you answer with a real time

Short – 2 Marks

Feedback
Listening competence
Grapevine
Diagonal communication
Team presentation
Speeches
Purpose of presentation
Persuasive speaking
Individual report Vs. Committee report
Content of CV and report
Essentials of good report
Effective business correspondence
Coherence in communication
Memo
Communication in groups
Group discussion
Business communication
Minutes
Decision making process
Covering letter for resume

For real time MBA Projects contact 9 8 8 5 4 1 2 6 7 8. Those interested in dummy project, kindly do not disturb.

Investment Management

Essay – 12 Marks

Unit – I

What is Investment decision process? Discuss the various sources of investment information. What factors should be considered in making investment decision?
Distinguish between investment and speculation. Explain the role of speculator.
Explain briefly the following
Fundamental Analysis
Technical Analysis
Efficient Market Hypothesis (EMH)

One compulsory practical problem on risk and return will be asked



Unit – II

Bring out the importance of bond valuation. What are the features and types of debt instruments?
What is bond yield measurement? Discuss the importance of bond duration, Macaulay’s duration and modified Macaulay’s duration
How is Bond Portfolio managed? Write a note on active and passive bond portfolio management strategies

One compulsory practical problem on Bond valuation i.e. Present value, Actual YTM, Apprx. YTM, Immunization, or Macaulay’s duration.



Unit – III

What do you mean by Common stock analysis and valuation? Discuss the basic features of common stock.
Explain in detail the various approaches to common stock valuation such as Balance sheet model, dividend capitalization models, earnings capitalization models and price-earning multiplier approach.
Discuss briefly security market indexes, their uses and computational procedure of Sensex and Nifty

One compulsory practical problem on Common stock valuation i.e., constant growth model, Two-stage model and earning approach



Unit – IV

Discuss the concept of portfolio risk and return. Explain Harry Markowitz’s portfolio theory and how minimum risk portfolio is constructed.
Bring out the importance and application of Capital Asset Pricing Model (CAPM)
What is Arbitrage pricing theory? Discuss the law of one price and two factor arbitrage pricing, also explain the synthesis (combination) of CAPM and APT

One compulsory practical problem on Portfolio returns with calculation of Beta Coefficient.



Unit – V

What are the developing and implementing investment strategies of mutual fund? How is Mutual fund performance measured?
Discuss the genesis, features, types and schemes of Mutual Funds. Write a note on mutual fund expenses
“The market for MF in India is growing rapidly, and more small investors are opting MF investment” Elucidate or Explain the prospects and problems of Mutual Funds in India. How MF is regulated and how investors are protected?

One compulsory practical problem on calculation of NAV, return on MF, Treynor, Sharpe, and Jensen index.

Short – 2 Marks

1. Systematic Vs unsystematic risk

2. Immunization of bond

3. Price Earning Vs. Price Book Value

4. Behavioural Finance

5. Dow Theory

6. Single Index Model

7. CML Vs SML

8. Ex-post Vs Ex-ante return

9. YTM Vs. YTC

10. Zero coupon bonds

11. NAV

12. Front end load Vs Back end load

13. Free Cash Flow model

14. Convertible Bonds. Vs. Deep discount bonds

15. Beta

16. Interest rate risk

17. Efficient frontier

18. Undervalued Vs Overvalued securities

19. Fama’s Decomposition

20. AMFI

For real time MBA Projects contact 9 8 8 5 4 1 2 6 7 8. Those interested in dummy project, kindly do not disturb.


Strategic Management Accounting

Essay – 12 Marks

Unit – I

What is the scope and strategic importance of management accounting?
Discuss in detail nature and characteristics of Management Control System
What is Cost Volume Profit (CVP) analysis? What are the managerial applications of CVP analysis and its uses for decision making

One compulsory problem on CVP analysis



Unit – II

Explain the concept and purpose of standard costing. What are the different types of standards
What is budgeting? What are the different types of budgets? Explain the components of comprehensive budgetary program.
Discuss the concept importance and relevance of Zero Based Budgeting (ZBB)

One compulsory problem on Standard costing or budgeting

Unit – III

Explain the different types of Responsibility centers. What is the need for divisionalization?
What is transfer pricing? Bring out the importance and various types of transfer pricing

One problem on responsibility accounting can be asked.

Unit – IV

Bring out the importance of Activity Based Costing. What is the difference between activity based costing and Traditional costing?
Discuss the meaning and need for customer account profitability (CAP) analysis. Explain with an example how are customer costs managed in service companies?

Unit – V

What is product life cycle costing? Discuss the pricing and evaluation criteria for products at different stages of Product Life Cycle.
Discuss the concept and importance of competitor accounting. Explain the various sources of competitor information.
What is Target Costing? How target costing helps in cost analysis for pricing decisions?

Short – 2 Marks

Management control
Cost behaviour
Key factor analysis
Break Even Point
Make or Buy decisions
Performance budgeting
Flexible Vs. Operational budgeting
Material Vs. Labour variance
Variance analysis Vs. standard setting
Cost centre vs. profit centre
Management control Vs. operational control
Performance reports
Segmented performance evaluation
Behavioural aspects
Activity Based Management
Cost drivers
PLC assessment Vs. Cost assessment
Strategic planning
Competitive pricing
Bidding

For real time MBA Projects contact 9 8 8 5 4 1 2 6 7 8. Those interested in dummy project, kindly do not disturb.

International Finance

Essay – 12 Marks

Unit – I

Discuss the evolution of international financial system with special focus on gold standard, Brettonwoods standard. Distinguish between the fixed & floating exchange rate regime.
Briefly explain in detail international financial markets such as Euro currency market, international bond market, international equity market and international money market.
Bring out the significance of global financial institutions such as IMF and Bank for International Settlements (BIS). What is international banking explain with special emphasis on euro bank.
Discuss in detail various international financial instruments such as Euro CP, Euro bonds, foreign bonds, global bonds, and euro equity.

Unit – II

Bring out the significance of foreign exchange markets. Explain the structure and participations of foreign exchange market.
What is Balance of Payment (BOP)? Discuss in detail the BOP trends in India with special focus on Tarapore committee report.
What are currency derivatives? Briefly explain forwards, futures, options and swaps.
Explain briefly Purchasing Power Parity (PPP), Interest Rate Parity (IRP), and international Fisher’s effect.
Discuss the impact of international debt crisis and currency crisis with special emphasis on Greek Debt crisis and Asian currency crisis.

One problem on calculation of outright forward rates can be expected from this units



Unit – III

What is FDI? What are the motives, theories and modes of FDI? Explain briefly OLI paradigm of FDI in India.
Write a note on a) Financial goals of MNCs b) International cash management c) MNC capital structure and cost of capital
Explain the evaluation process of overseas investment proposal using APV
Discuss the importance, rationale, barriers, home country bias of international portfolio diversification

One or two problems can be asked on International Capital Budgeting and International cost of capital



Unit – IV

What are different types of risks for MNCs? Explain measurement and management of Transaction exposure, Translation exposure, and Economic exposure with suitable examples.
What is hedging? Discuss the instruments and strategies for hedging and eliminating or managing foreign exchange risk
Bring out the significance of currency options contract in managing foreign exchange risk. Distinguish between Forward contract and Futures contract.

One or two problem on hedging, currency futures and options can be expected

Unit – V

“Tax neutrality and tax equity are two essential objectives of international tax environment”. Elucidate.
Write a note on different types of taxes such as income tax, withholding tas, value added tax, and tobin tax.
What are tax treaties? Explain double taxation avoidance agreement and multilateral tax treaties.
Discuss the tax implication of dividend remittance by overseas affiliate. Write a note on foreign source income in India.
Discuss various methods of Transfer Pricing (TP) and also explain how TP is related to tax planning. What are TP rules in India?

This is basically theoretical unit. Nevertheless you can expect problem on international tax implication. Preparing theory in this unit will be of much use.

SHORT – 2 MARKS

Sterilized and unsterilized intervention
Special Drawing Rights (SDR)
Wider band Vs Crawling peg
Subsidiary Bank Vs. Offshore bank
Representative office Vs. foreign branch
ADRs Vs. GDRs
NEER Vs. REER
FEMA
CHIPS Vs SWIFT
Unbiased forward rate theory
Two-point Arbitrage Vs. Three point Arbitrage
Greenfield investment
Financial performance measurement
Project financing
European option Vs. Put option
Medium Term Notes Vs Floating Rate Notes
Tax Heaven
Worldwide taxation Vs. Territorial taxation
Controlled foreign corporation
Foreign Tax credit

For real time MBA Projects contact 9 8 8 5 4 1 2 6 7 8. Those interested in dummy project, kindly do not disturb.

Compensation Management

Essay – 12 – Marks

Unit – I

Discuss the concept, system, dimension and role of compensation in an organization
Explain in detail the concept of total reward system. What do you mean by non-financial compensation systems?
What is 3-p compensation concept? Discuss the new trends in compensation management.

Unit – II

Discuss the bases for traditional pay system and modern pay system. How are pay plans established.
How does an organization align compensation strategy with its HR strategy and Business strategy?
What is seniority and longevity pay? How is merit pay linked with competitive strategy?

Unit – III

How is internally consistent compensation system built? Briefly discuss creation of internal equity through job analysis and job valuation.
Explain the process of building market competitive compensation system
How does an organisation build pay structures that recognizes individual contribution?
How is integrating job structure with external market pay rates done?

Unit – IV

What are components of employee benefits? Discuss legally required benefits
Explain in detail various employee benefits and employee services. What is VEBA and how are funding benefits provided through VEBA.
Discuss the process of designing and planning of benefit program. What is the importance and benefits of totally integrated employee benefit program.

Unit – V

What is international compensation? What competitive strategies are important for international compensation?
What compensation packages should be given to expatriates & repatriates, and executives & flexible workforce?
Briefly discuss the strategic issues and choices in using contingent and flexible workers.

Short 2-Marks

Concept of reward
Employee Income lifestyle
Compensation pay
Social Class
Person focus to pay
Incentive pay
Team based pay
Merit pay
Compensations surveys
Competitive Compensation system
Constructing a pay structure
Designing pay for knowledge program
Benefits administration
Employee Services
Core Fringe Compensation
Benefit program
Flexible work schedules
Executive compensation packages
Contingent employees
Compensation challenges

For real time MBA Projects contact 9 8 8 5 4 1 2 6 7 8. Those interested in dummy project, kindly do not disturb.

Organizational Development

ESSAY – 12 MARKS

Unit – I

1. Give an overview to the field of OD.

2. Define Organisation Development. Discuss the history, evolution, growth and characteristics of organisation development

3. What are OD values assumptions and beliefs? Discuss OD skills simulation

Unit – II

1. Explain briefly Lewin’s change model, Burke-Litwin model, and general model of planner change

2. “OD is a normative, reeducative strategy of changing”. Explain

3. Bring out the importance of action research as a process and as an approach

Unit – III

1. Explain the concept, nature and classification of OD interventions.

2. How is intervention strategy formulated and implemented? What is the process of evaluating and institutionalizing OD intervention?

3. What are the conditions for optimal success of OD? Discuss the issues in consultant-Client relationship

Unit – IV

1. What do you means by process consultation intervention? How is it different from third party intervention?

2. What is team intervention? What are the techniques and exercises used in teaminterventions. Explain role analysis technique intervention and role negotiation technique?

3. Explain the force field analysis technique. What is broad team building intervention?

4. What are organizational process approaches? Discuss the intergroup relations intervention.

Unit – V

1. What do you mean by techno-structural interventions? Discuss the importance of structural design, restructuring organization, downsizing, re-engineering, employee involvement and work design.

2. What is strategic intervention? Discuss organizational transformation and its characteristics.

SHORT – 2 MARKS

1. T-Group

2. Laboratory training stem

3. Sociotechnical

4. OD

5. Planned change

6. Participation and Empowerment

7. Applied behaviour science

8. Parallel learning structures

9. Six box model

10. Inter-group activity

11. Grid OD activity

12. Task issue

13. Responsibility Charting

14. Strategy culture theory

15. Gestalt orientation

16. Team work

17. Self designing organisation

18. Cultural change

19. Knowledge management

20. Organisation learning

For real time MBA Projects contact 9 8 8 5 4 1 2 6 7 8. Those interested in dummy project, kindly do not disturb.



Leadership and Change Management

Essay – 12 Marks

Unit – I

Briefly explain the traits, styles, skills, behaviour, vision, inspiration and momentum of leadership.
Discuss the framework for analyzing leadership. Enumerate the relationship between personality types and leadership
What are leadership perspectives on cultural values, social responsibility and organizational performance? Discuss current issues in leadership.



Unit – II

Discuss the characteristics, types and evaluation of leadership development efforts.
Explain the trait, behavior, power influence, situational and integrative approaches to leadership
Bring out the importance of Vision, Inspiration, and Momentum (VIM) of self-leadership.
Write a note on perspectives of change. Discuss contingency, resource dependence, population ecology and institutional theory.



Unit -III

Briefly explain Hopson’s change curve, Virgin Satir change model and Noer’s redundancy intervention model
What is change path diagnostics? Explain diagnostic models for organizational change.
What are the methods for dealing with resistance to change? Discuss enablers and barriers to change model.
Explain the model of cognitive, effective, and behavioral responses to change.



Unit – IV

Discuss Weinberg’s change process, triggers, drivers and tracers of change.
Explain Leavitt model and Gestalt change cycle
Briefly discuss Beckard’s change formula, Buchanon and Mc Calman’s model of perpetual transition management



Unit – V

http://www.enotes.com/reactive-vs-proactive-change-reference/reactive-vs-proactive-change

Explain Warfield’s 6-3-5 method, Rosemary Stewart’s model and Tony Buzan’s mind maps
Explain Nadler and Tushman’s congruence model
“Kotter’s 8-step change model is considered to be very useful in change management” explain.
Discuss in briefly Pendlebury, Nadler, Kanter and Taffinder’s planned change models



Short – 2 Marks

Five factor model of personality
Contemporary leadership styles
Casual model Vs. Normative model
Leader-member exchange theory (LMX)
Least Preferred Co-worker (LPC)
Reactive and proactive change path
Nabisco’s renewal path
Resistance to change
Five stages of planned change
Change mapping
Change spectrum
Cognitive Vs. Behavioral approach to change
Psycho-dynamic and humanistic approach to change
Group and organizational change
Organizational change matrix
Six thinking hats
Johari window
Scenario analysis
Power interest matrix
Dunphy Contingency model of change



Product Management

ESSAY – 12 MARKS

Unit – I

What is product policy, objectives and mix? Discuss the importance of product modification and deletion.
What is brand management? Discuss brand management practices. Explain brand positioning and repositioning strategies.

Unit – II

What is New Product Development? Explain the theories, models, and process of New Product Development
What is importance of new product development? Discuss intensive growth strategies.
What is product portfolio analysis? Bring out the importance of BCG, GE and Ad little model.

Unit – III

What is idea generation? Discuss the role of Research & Development in idea generation.
Bring out the difference between product maps, market maps, and Joint space maps.
Discuss in detail the various stages of New Product Development and Introduction.
What product positioning and repositioning strategies are used during new product introduction?

Unit – IV

What is market structure analysis? Explain briefly preference segmentation, perceptual mapping, and preference choice models.
Bring out the role and significance of Wind Robertson Market Model and Defender model.
Explain DESIGNR, BRANDAID and PREFMAPS – flow charts and concepts
Discuss the Business analysis, demand analysis and economic analysis

Unit – V

What is product launching? Discuss the significance and six guiding principles of product launching.
What marketing mix allocation should be made during product development and testing?
Explain the organization for product management. What is the importance of planning annual strategy?



Short – 2 Marks

Packaging
Brand equity Vs. Brand loyalty
Product line Vs. Product mix
Product depth vs. product width
Diversification strategies
Generic product development process
Risk-return analysis
Shell international
PLC
Product architecture
Design for manufacturing
Prototype product
Idea screening
Preference Regression
Learning curve analysis
Innovation diffusion
Adoption process
Test marketing Vs. Pre-testing
Annual budget
Marketing mix
Product launch

For real time MBA Projects contact 9 8 8 5 4 1 2 6 7 8. Those interested in dummy project, kindly do not disturb.

Promotion and Distribution Management

Essay – 12 Marks

Unit – I

Discuss the nature and Integration of Marketing Communications (IMC). What is IMC planning process
Discuss the role of different elements of promotion mix in marketing communication. Explain the model of marketing communications decision process.
How is establishing objectives and budgeting for the promotional programme is done.

Unit – II

What is creative strategy development? Briefly explain the process of execution of creative strategy with special emphasis on execution styles and creative tactics.
What do you understand by media planning strategy? How would you develop media plans and implement media strategies with IMC perspective?



Unit – III

Discuss the role of personal selling in IMC programme. How integration of personal selling with other promotional tools is done.
“A good sales management requires recruitment, selection, training, motivation, evaluation and controlling sales force efforts”. Explain.



Unit – IV

Give a brief introduction to sales promotion and its objectives. Discuss consumer and trade oriented sales promotion.
What are the various sales promotion tools? Discuss the importance of coordinating sales promotion and advertising.
What do you mean by support media? Briefly explain the role and elements of support media.
Briefly discuss the process of monitoring, evaluating, and controlling promotion program.



Unit – V

Discuss the role and function of channels of distribution. What is the importance of distribution cost, control and customer service?
What is channel design? Discuss the importance of selection of channels and explain the significance of selecting suitable channel partners on over all performance of the business.
Discuss the importance of motivation and control of channel members. Write a note on distribution of services.

Short – 2 Marks

Publicity
Mass communication
Promotion mix
Word of mouth
Specialty Advertisement
Creative strategy
Media strategies
Appeals
Personal selling
Sales planning
Sales management
Sales promotions
Direct Marketing
Publicity and public relations
The internet and interactive marketing
Sales promotion
Market logistic Vs. SCM
Vertical Vs. Horizontal channel
Price promotion Vs. Prize Promotion
Trade Promotion



Database Systems

Essay – 12 Marks

Unit – I

Give a detail introduction and overview of database concepts. What is client/server technology?
What is data modeling? Give introduction to distributed databases.
What do you mean by relational data structure. Explain Relational algebra operators & E-R Schema to tables

Unit – II

What is relational database design and functional dependence? Discuss the normal forms, integrity constraints and domain of functional dependence.
Discuss SQL and other related languages. What are elementary operations and set operations?
Explain the following

i) Null values ii) Nested sub queries iii) derived relations iv)Joined relations

Unit – III

What do you mean by transaction processing? Explain various transaction concepts, states, atomicity, durability, and serializability?
What is transaction definition in SQL? Discuss concurrent control, locking, and deadlock

Unit – IV

What is distributed data storage? Explain distributed query processing
Give a detailed introduction to special data bases. What is data analysis, data mining, data warehousing, spatial & geographic, and multimedia database.
Bring out the importance of world wide web.

Unit – V

Explain the SQL commands for data definition, data manipulation, views, procedures & indexing
What is PL-SQL? Explain forms design process and SQL menus

Short – 2 Marks

3 Tier architecture
Network
Object oriented
Design of E-R Schema
Referential integrity
Codd’s rule
DDL Vs. Embedded SQL
QBE Vs. QUEL
Isolation
Recovery System
Handling
Log based shadow paging
Network transparency
Commit protocols
Concurrency control
Distributed information system
Mobility and personal database
SQL
Triggers
SQL report writer



Important questions for other subjects are ready. I will post them within 24 hours.

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Important questions according to OLD syllabus of 2007-2010

STRATEGIC MANAGEMENT ACCOUNTING

ESSAY – 12 MARKS

UNIT – I

1. What is the scope and strategic importance of management accounting?

2. Discuss in detail nature and characteristics of Management Control System.

3. What Cost Volume Profit (CVP) analysis? What are the managerial applications of CVP analysis?



One compulsory problem on CVP analysis

UNIT – II

1. Explain the concept and purpose of standard costing. What are the different types of standards?

2. What are the different types of budgets? Explain the components of comprehensive budgetary program

One compulsory problem on Budgeting or Standard Costing.

UNIT – III

1. Explain the different types of Responsibility Centers? What is the need fordivisionalisation?

2. What is Transfer Pricing? Bring out the importance and various types of Transfer Pricing

One problem may be asked on Transfer Pricing or Responsibility Centers. The chances of theory question are more compared to practical question. Better concentrate on theory.



UNIT – IV

1. Bring out the importance of Activity Based Costing. What is the difference between Activity Based Costing and Traditional Costing?

2. Discuss the meaning and need for Customer Account Profitability (CAP) analysis. How are customer costs managed in Service companies?

One problem on Activity Based Costing can be asked.

UNIT – V

1. What is Product Life Cycle Costing? Discuss the pricing and evaluation criteria for products at different stages of Product Life Cycle.

2. What is Target Costing? How Target Costing helps in pricing decisions.

SHORT – 2 MARK

1. Management Control

2. Management Accounting

3. Margin of Safety (MOS)

4. Break Even Point (BEP)

5. Make or buy decisions

6. Zero based budgeting

7. Flexible vs. operational budgeting

8. Material vs. Labour variance

9. Variance analysis Vs Standard setting

10. Cost centre vs. profit centre

11. Responsibility Accounting

12. Performance reports

13. Segmented performance evaluation

14. Behavioural aspects

15. Activity Based Management

16. Cost Drivers

17. PLC Assessment vs. Cost Assessment

18. Competitor Accounting

19. Competitive Pricing

20. Bidding

TOTAL QUALITY MANAGEMENT

ESSAY – 12 MARKS

UNIT – I

1. Discuss the concepts, definition, framework, history and evolution of TQM.

2. Briefly discuss the learning’s from quality gurus such as Shewhart, Deming, Juran, Feigenbaum, Ishikawa, Crosby, Conway and Imai Taguchi.

3. What is Customer satisfaction model? How customer satisfaction is determined?

4. What is “Plan-Do-Check-Act” (PDCA) cycle? How it helps in continuous process improvement?

UNIT – II

1. Explain the significance of Quality Function Deployment (QFD). What is Failure Mode and Effects Analysis (FEMA)?

2. What is Total Productive Maintenance? Write a note on COPC – 2000

UNIT – III

1. Explain the following

(a) Forced field analysis b) Affinity Diagram c) Poka-yoke d) Gantt Charts e) Parento analysis

2. Write a note on i) Histogram ii) Scatter Diagrams iii) Process simulation

3. Explain in detail significance and types of Taguchi Methods of improving quality?

UNIT – IV

1. Define Six Sigma. Discuss the competitive advantages of six sigma. How is six sigma implemented?

2. What is core of six sigma? Explain the Design for Six Sigma (DFSS) and tools.

UNIT – V

1. Explain the concept, principles and methods of Business Process Reengineering. What are the tools and methodologies of reengineering business?

2. How is an organization redesigned for time based management, creating customer value and increasing revenues?

3. Discuss the operating aspects of reengineering and creating robust work processes.

SHORT – 2 MARKS

1. Customer perception of quality

2. Service quality

3. Customer satisfaction measurement

4. Juran

5. Benchmarking

6. ISO 9000

7. ISO 14000

8. Quality by Design

9. JIT vs. Kaizen

10. Deming Wheel vs. Quality circles

11. Flow charts vs. control charts

12. Check sheets vs. Parameter design

13. Setting business metrics

14. DMAIC vs. DMADV

15. Black belts vs. Green belts

16. Champions

17. Process reengineering

18. Downsizing

19. Process monitoring

20. Business Transformation

There is lot of material for TOTAL QUALITY MANAGEMENT on Internet. Just use Google search, I am sure that you will get more material on this subject. According to me, the material which is available online is more than sufficient to prepare for this subject. I have also posted web links for TQM unit wise, which can be also used

GLOBAL BUSINESS

ESSAY – 12 MARKS



UNIT – I

1. Give a global perspective to the field of International Business. What are the stages of internationalization?

2. Discuss the concept and characteristics of Multinational Enterprise. What regional and global strategy they should follow?

3. Explain the various theories of International Trade.

4. What is TRIAD? Discuss the importance of Triad in the growth of global business.

UNIT – II

1. Discuss both the economic and non economic rationales for government intervention

2. Write in detail different forms of trade controls i.e Tariff and Non-Tariff Barriers

3. What is regional economic integration? Explain different levels of economic integration

4. SAARC was formed for the improvement of business ties among South Asian countries. Explain

UNIT – III

1. When and why GATT was changed to WTO? Briefly discuss all rounds of GATT and WTO.

2. Discuss the structure and functions of WTO in detail.

3. “Being the member country of WTO helped India in becoming an emerging market”. Explain

UNIT – IV

1. Explain various global market entry strategies. What is entry strategy analysis and configuration?

2. “If you can’t beat them join them”, this is the mantra of strategic alliance. Elucidate.

3. Discuss the types of Strategic Alliance. How Strategic Alliance partner is selected, managed, and sustained?

4. Write a note on the following

a) Corporate Personality Types b) Individual Managers Personality types c) Project personality types

UNIT – V

1. Explain the importance of structure in multinational in international organisation. Give suitable examples.

2. What is global strategic planning? What are the approaches to formulating and implementing global strategy?

3. Discuss in detail the human resource management in global context.

4. Briefly explain the cultural dimensions of International Management.

SHORT – 2 MARKS

1. Globalization

2. FDI Vs Cluster FDI

3. Geocentric Vs Regiocentric

4. Polycentric Vs Ethnocentric

5. Trading Blocks

6. ASEAN vs. APEC

7. NAFTA vs. EU

8. Quotas

9. UNCTAD

10. GATT

11. TRIPs Vs TRIMs

12. Most Favoured Nation (MFN) status

13. Intelligent alliances

14. Corporate self analysis

15. Bundling vs. Unbundling

16. Entry strategy analysis

17. Intercultural Negotiations

18. Intercultural Communications

19. Expatriates

20. International labour relations

FINANCIAL RISK MANAGEMENT

ESSAY – 12 MARKS

Unit – I

1. Discuss the concept, nature, scope and degree of risk.

2. What is Product market risk and Capital market risk? Explain in detail different kinds of product market risk and capital market risk.

3. What is the need for risk management? Discuss the tools and process of risk management.

4. What are the approaches of corporate risk management? Explain various approaches and methods of risk management.

Unit – II

1. Explain the concepts, computation, stress testing and back testing of Value at Risk (VaR).

2. How Var and Car help in making investment decision? How is risk measured by Var and Car?

3. Discuss the evolution, concept and RBI guidelines of Asset Liability management

4. How is interest rate risk, liquidity risk, credit risk and exchange risk managed?

One problem may be expected from this unit though this unit is theory based.

Unit – III

1. Explain the concept and major types of Derivatives. What is the role of Derivative securities to manage risk and to exploit opportunities to enhance returns?

2. Explain the general costs of forward contracts. How forward contracts help to manage commodity price risk, interest risk, risk and exchange rate risk?

3. What is a futures contract? Bring out the differences between forward contracts and future contracts.

4. Who are the major participants in the futures contract? How is risk managed by futures contract?

One compulsory problem form this unit

Unit – IV

1. Explain definition and types of swaps. How swaps help in lowering borrowing costs and hedging against rising & falling interest rates?

2. What are the different types of currency swaps? How currency swap helps in hedging against risk.

3. Define option and discuss the significance and kinds of options. What is option premium?

4. Discuss the relation between Binominal Option Pricing Model (BOPM) and Black & Scholes Option Pricing Model (BSOPM). What are the assumptions and extensions of BOPM and BSOPM?

One compulsory problem form this unit

Unit – V

1. Briefly explain the cases of Orange County, Herstatt Bank, LTCM and Enron. What is operational risk of risk management?

2. What is the current regulatory environment to practice risk management. Discuss

3. Explain the risk reporting process – internal and external. What are the characteristics of good risk report?

SHORT – 2 MARKS

1. Risk management

2. Default Risk

3. Exchange risk

4. CaR

5. ALM

6. Forward rate agreements

7. Pay offs’

8. Commodity price risk

9. Arbitragers vs. hedgers

10. Hedge ratio

11. Interest rate swap

12. Currency swaps

13. American option vs. European option

14. Caps, Floors and Collars

15. Foreign exchange options

16. Swaptions

17. SFAS – 133 and 138

18. Risk measure

19. Corporate level reporting

20. Business unit level vs. desk level reporting

Websites for Unit – V

http://en.wikipedia.org/wiki/Herstatt_bank

http://www.riskglossary.com/link/settlement_risk.htm

http://www.sjsu.edu/faculty/watkins/ltcm.htm

http://en.wikipedia.org/wiki/Long-Term_Capital_Management

http://www.cato.org/pubs/briefs/bp-052es.html

http://useconomy.about.com/od/themarkets/f/LTCM.htm

http://www.erisk.com/Learning/CaseStudies/Long-TermCapitalManagemen.asp

http://www.nytimes.com/2008/09/07/business/07ltcm.html?em

http://en.wikipedia.org/wiki/Enron_scandal

http://it.toolbox.com/blogs/enterprise-solutions/an-approach-to-risk-management-11995

SFAS

http://www.fasb.org/st/summary/stsum133.shtml

http://pages.stern.nyu.edu/~igiddy/fas133.htm

http://www.nysscpa.org/cpajournal/2003/0403/features/f044003.htm

http://www.kpmgglobalenergyinstitute.com/documents/GEI/108200711750070631_GEI_HedgeArt_POST.pdf



PRODUCT MANAGEMENT

ESSAY – 12 MARKS

Unit – I

1. What is product mix? Discuss the importance of product modification and deletion.

2. What is New Product Development? Explain the theories, models, and process of New Product Development

3. Bring out the significance of New Product Introduction and strategies to be adopted during product market evolution.

Unit – II

1. What is product portfolio analysis? Bring out the importance of BCG, GE and Ad little model.

2. What is conjoint based product portfolio and performance matrix. Explain product and related lifecycles.

Unit – III

1. What is idea generation? Discuss the role of Research & Development in idea generation.

2. Bring out the difference between product maps, market maps, and Joint space maps.

3. Discuss in detail the various stages of New Product Development and Introduction.

4. What product positioning and repositioning strategies are used during new product introduction?

Unit – IV

1. Bring out the role and significance of PERCEPTOR and defender model.

2. Explain DESIGNR, STRATOP and PREFMAPS concepts

3. What is market structure analysis? Explain briefly preference segmentation, perceptual mapping, and preference choice models.

4. Discuss the Business analysis, demand analysis and economic analysis

Unit – V

1. What is product launching? Discuss the importance of product launching.

2. What marketing mix allocation should be made during product development and testing?

3. Explain the organization for product management. What is the importance of annual strategy?

SHORT – 2 MARKS

1. Packaging

2. Branding

3. Product line

4. Product depth vs. product width

5. Diversification

6. Risk-return analysis

7. Interactive

8. PLC

9. Product architecture

10. Design for manufacturing

11. Prototype

12. Idea screening

13. Preference Regression

14. Conjoint analysis

15. Innovation diffusion

16. VENTUR

17. Test marketing

18. Annual budget

19. Marketing mix

20. Product launch.

COMPENSATION MANAGEMENT

ESSAY -12 MARKS

Unit – I

1. What do you mean by compensation? Discuss the relation between compensation and organization strategy.

2. Explain the strategic analysis and contextual influence on compensation practices.

3. What are compensation professional goals? Who are the stakeholders of compensation system?

Unit – II

1. Discuss the bases for traditional pay system and modern pay system. How are pay plans established?

2. How does an organization aligns compensation strategy with its HR strategy and Business strategy?

3. What is seniority and longevity pay? How is merit pay linked with competitive strategy?

Unit – III

1. How is internal consistent compensation system built?

2. Explain process of building market competitive compensation system.

3. How does an organization builds pay structures that recognizes individual contributions?



Unit – IV

1. What are the components of employee benefits? Discuss the legal requirement for benefits

2. Explain in detail various employee benefits and employee services. What is Voluntary Employee Beneficiary Association (VEBA)?

3. Discuss the process of designing and planning of benefit program. What do you mean by totally integrated employee benefit program?

Unit – V

1. What is international compensation? What competitive strategies are important for international compensation?

2. What compensation packages should be given to expatriates and repatriates?

3. Discuss briefly the strategic issues and choices is using contingent and flexible workers

SHORT – 2 Marks

1. Integrating Knowledge

2. Employee Income lifestyle

3. Compensation pay

4. Social Class

5. Pay plans

6. Incentive pay

7. Team based pay

8. Merit pay

9. Job analysis

10. Job valuation

11. Pay structure

12. Compensation system

13. VEBA

14. Employee Services

15. Core Fringe Compensation

16. Benefit program

17. Flexible work schedules

18. Executive compensation

19. Contingent employees

20. Compensation challenges

FINANCIAL SERVICES

ESSAY – 12 MARKS

UNIT – I

1. Explain the concept, meaning and classification of Financial Services. What are fund-based and non-fund based activities of financial services.

2. What is the need for financial innovation? Discuss the model for new product development.

3. Discuss the current challenges to the Indian Financial services sector? What are the new financial products and services?

UNIT – II

1. Discuss the concept and evolution of Merchant Banking (MB) in India. What are the functions of Merchant Bankers?

2. What is SEBI (MB) Regulations, 1992? Explain in detail.

3. Explain the Merchant bankers’ activities and SEBI guidelines related to issue management.



UNIT – III

1. What is leasing? What are financial and operating lease? Explain the legal, tax, accounting aspect of leasing

2. Discuss the evolution of Indian leasing industry. What is financial evaluation of leasing?

3. Explain the concept and characteristics of Hire Purchase. How is it different from leasing and Installment method?

4. What is legal and tax framework of the Hire purchase. Explain evaluation of hire purchase deal

UNIT – IV

1. Discuss the concept, characteristics and types of Insurance. What are requirements of an insurable risk?

2. Discuss the fundamental legal principles of Insurance. What are the functions of insurer?

3. Explain in detail the recent trends of Indian Insurance sector. What role does Insurance Regulatory Development Authority (IRDA) plays in regulating the Insurance sector?

UNIT – V

1. Explain the concept, process and forms of factoring. Discuss the factoring scenario in India.

2. What is credit rating? Explain the utility of rating along with different types of ratings and symbols

3. What are CRISIL, ICRA and CARE? Explain the credit rating methodology used by these credit rating agencies in India.

SHORT – 2 MARKS

1. Financial Engineering

2. Warrants vs. Convertibles

3. Financial Service

4. Financial innovation

5. Underwriting

6. Book Building

7. SEBI

8. Portfolio manager

9. Break-even lease rental

10. Lease vs. buy decisions

11. IRR based pricing

12. Hire purchase

13. Agent vs. Broker

14. Surveyor

15. Insurable risk

16. Peril vs. Hazard

17. Bill Discounting

18. Cost of factoring

19. Credit rating symbols

20. Credit worthiness

PROMOTION AND DISTRIBUTION MANAGEMENT

ESSAY – 12 MARKS

UNIT – I

1. What is marketing communication process? Explain Integrated Marketing Communication (IMC) strategy.

2. Discuss the role of different elements of promotion mix in marketing communication

3. What is the international market environment for promotion & IMC?

UNIT – II

1. What do you understand by media strategy? How would you implement media strategies?

2. What are the objectives of advertising? How creative strategy is executed?

UNIT – III

1. Explain the personal selling process. What are the objectives, policies and strategies of sales management?

2. “A good sales management requires recruitment, selection, training, motivation, compensation, evaluation, supervision and control of sales force/ team,” Explain

3. Explain sales budgets, quotas and sales territories

UNIT – IV

1. Explain the meaning, definition, practice and technology of Customer Relations Management. What is CRM process and customer life cycle?

2. How does an organization negotiated with the key customers? Discuss the process and tools of negotiation.

UNIT – V

1. Discuss the foundation of customer centric business.

2. How can an organization prioritize key customers? What is customer strategy grid?

3. What is partner relationship management (PRM)? Explain the technology in PRM.

SHORT – 2 MARKS

1. Publicity

2. Mass communication

3. Promotion mix

4. Word of mouth

5. Advertisement

6. Creative strategy

7. Media strategies

8. Tactics

9. Personal selling

10. Sales planning

11. Sales management

12. Sales promotions

13. Call centers

14. Customer interaction

15. Negotiation Audit

16. CRM

17. Customer centric business

18. Key customers

19. Internal process and customer

20. External process and customer

ORGANIZATION DEVELOPMENT

ESSAY – 12 MARKS

UNIT – I

1. Give an overview to the field of OD.

2. Define Organisation Development. Discuss the history, evolution, growth and characteristics of organisation development

3. What are OD values assumptions and beliefs? Discuss OD skills simulation

UNIT – II

1. Explain briefly Lewin’s change model, Burke-Litwin model, and general model of planner change

2. “OD is a normative, reeducative strategy of changing”. Explain

3. Bring out the importance of action research as a process and on approach

UNIT – III

1. Explain the concept, nature and classification of OD interventions.

2. How is intervention strategy implemented? What is the process of evaluating and institutionalizing OD intervention?

3. What are the conditions for optimal success of OD? Discuss the issues in consultant-Client relationship

UNIT – IV

1. What do you means by process consultation intervention? How is it different from third party intervention?

2. What is team intervention? Explain role analysis technique intervention and role negotiation technique?

3. Explain the force field analysis technique. What is broad team building intervention?

4. Discuss the concept, significance and steps of intergroup intervention. What is third wave organisation?

UNIT – V

1. What do you mean by techno-structural interventions? Discuss the importance of structural Design, Structural design downsizing and work design

2. What is strategic intervention? Discuss how Business Process Reengineering helps organisation to change its culture and redesign organisation for time management.

SHORT – 2 MARKS

1. T-Group

2. Laboratory training stem

3. Sociotechnical

4. OD

5. Planned change

6. Participation and Empowerment

7. Applied behaviour science

8. Parallel learning structures

9. Six box model

10. Inter-group activity

11. Grid OD activity

12. Task issue

13. Responsibility Charting

14. Strategy culture theory

15. Gestalt orientation

16. Team work

17. Total Quality Management (TQM)

18. Quality Circles (QC)

19. Knowledge management

20. Organisation learning

DATABASE SYSTEMS

Essay – 12 Marks

Unit – I

1. Give a detail overview of database concepts. What is client/server technology?

2. What is data modeling? Give introduction to distributed databases.

3. What do you means by relational systems and modeling? Discuss the relational data structure.

4. Explain the following

i) Relational algebra operators ii) E-R Schema to tables

Unit – II

1. Explain relational database design. What is functional dependence?

2. Discuss SQL and other related languages. What are elementary operations and set operations?

3. Explain the following

i) Null values ii) Nested sub queries iii) derived relations iv)Joined relations



Unit – III

1. What do you mean by transaction processing? Explain various transaction concepts.

2. What are states, atomicity, durability, and serializability?

3. What is transaction definition in SQL? Discuss concurrent control, locking, and deadlock

Unit – IV



1. Discuss the concept of distributed databases. What is distributed data storage?

2. Give a detailed introduction to special data bases

3. Bring out the importance of world wide web.

Unit – V

1. What is SQL? Explain the SQL commands for data definition and data manipulation.

2. What is views procedure index? Explain forms design process and SQL menus

Short – 2 Marks

1. 3 Tier architecture

2. Network

3. Object oriented

4. Design of E-R Schema

5. Integrity constraints

6. Codd’s rule

7. DDL Vs. Embedded SQL

8. QBE Vs. QUEL

9. Isolation

10. Recovery System

12. Handling

13. Network transparency

14. Commit protocols

15. Data mining Vs. Data warehousing

16. Multi-media database

17. Mobility and personal database

18. PL/SQL

19. Triggers

20. SQL report writer